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Besides screenshotting looks that are impossibly gorgeous and go beyond my limited skills, the best part of Fashion Week—and really, all of Fashion Month—is making a tally of the beauty looks that connect the entire stream of runway shows and presentations. For February specifically, at least a couple of them end up being fall hair trends we can look forward to seeing everywhere (and inevitably trying) in the second half of the year.
In terms of 2020, the focus is less on styles and more on styling techniques. In general, the industry continues to set the pace for what’s new and next, except now, it seems we’re embracing the trends that leave room for our unique, individual styles to still shine. And since New York Fashion Week is always first up, designers including Nicole Miller, Christopher John Rodgers, Chromat and more have become the gatekeepers for our hair obsessions through the rest of the year. With that being said, there are seven very clear frontrunners we’re starting to see everywhere this season.
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Perfectly Imperfect Styling
From Monse to Rebecca Minkoff, it’s impossible to ignore the enduring allure of I-just-rolled-out-of-bed-and-still-look-amazing hair. In other words, hair that’s been styled, but doesn’t look too uniform or put-together. It’s “I woke up like this,” the runway edition.
Justine Marjan, who was the key stylist for a handful of high-profile shows including Rebecca Minkoff, used TRESemme products to lock in all of her “perfectly imperfect” creations: the Volume Thickening Spray ($4.99 at Target), Dry Texture Finishing Spray ($7.49 at Target) and Compressed Micro Mist Level 4: Extend Hair Spray ($4.92 at Walmart).
Body—Lots of Body
The early-2020 award season may have delivered a dizzying array of bone straight hairstyles, but the runway made plenty of room for the complete opposite. Whether it was the effortless, unstructured waves at Nicole Miller, luscious curls at Christopher John Rodgers or voluminous blow-outs at Baja East, volume of all kinds will reigned supreme.
Dry shampoo is a surefire way to nix buildup and (literally) elevate flat strands, but Nicole Miller hairstylist Kien Hoang used Oribe’s Swept Up Volume Powder Spray ($42 at Amazon) and Gold Lust Pre-Shampoo Intensive Treatment ($68 at Amazon) if you want something different.
Ponytails With a Twist
It doesn’t get more classic than a ponytail…unless you’re walking a Fashion Month runway, of course. Lengthy ponytails were everywhere during the New York edition and thanks to stylists including Justine Marjan over at Christian Siriano (right) and Jawara at Laquan Smith (left), we have plenty of inspo for making them anything but basic. Whatever you choose to try, make sure you have what you need to keep them fresh-looking and long-lasting. Marjan’s go-to TRESemme products were used here, as well.
At the Adam Lippes show, models walked the runway with short bangs—way above the brows. This retro style works well with undone, airdried hair to make it feel more modern and less like cosplay. Try using a wave spray such as from Ouai ($26 at Ulta) or R+Co x Ashley Streicher Dreamhouse Cold Pressed Watermelon Wave Spray ($29 at Revolve).
Models looked stunning with shaved heads and short afros at the Bevza show. While nothing new, it seems like women are going shorter this season—even celebrities. Take a look at Tiffany Haddish’s recent shaved head, for example. Now, just because you’re rocking this style, doesn’t mean you can totally skip out on the maintenance. Your scalp, especially, needs some love. And when you’re ready to grow out your hair, check out these growth serums.
Models such as Bella Hadid at Missoni and Kaia Gerber at JW Anderson hit the runway wearing straight bob right above their shoulders. Whether parted down the middle or in a deep side part, the bob is chic as hell. Of course, a curly hair bob is always a good idea but if you’re going straight, invest in a good flat iron such as the Dyson Corrale Hair Straightener. Don’t skip out on hydrating treatments to reduce frizz, such as Moroccanoil Treatment ($15 at Amazon).
Let your curls out this season. Models at the Marques’Almeida (left) and Petar Petrov (right) shows embraced their hair texture. Leave any ideas of “taming” in last season and use curly hair products that will show off the best of your curls.